D.O.N. Issue #1
ADIDAS X MARVEL LAUNCH DONOVAN MITCHELL’S FIRST SIGNATURE SHOE
On June 26, adidas formally introduced Utah Jazz star Donovan Mitchell’s first signature sneaker, D.O.N. Issue #1. The new silhouette focuses on supporting his unmatched vertical leap and speed while paying tribute to Mitchell’s nickname through a collection of four Marvel Super Hero colorways, set to release July 1.
Just as many Super Heroes have to overcome their own adversity, Mitchell’s unconventional path to the NBA provides inspiration for those who face challenges in their own life. His journey, coupled with his positive outlook through hardship, led to the decision to name his signature line D.O.N. Issue #1, as a testament to Mitchell’s Determination Over Negativity.
“Determination Over Negativity is a belief that anything is possible no matter who you are or where you come from,” said Mitchell. “I wanted this sneaker to be a symbol of that – for the kid who believes they can do anything.”
