MY WAY 45
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D.O.N. ISSUE #1 HOODIE


DONOVAN MITCHELL SELECTS ASPIRING SPORTS WRITERS FROM HIS HIGH SCHOOL TO EXCLUSIVELY REVEAL HIS FIRST ADIDAS SIGNATURE SHOE, THE D.O.N. ISSUE #1

On December 27, Adidas Basketball released a preview of the first signature shoe for NBA stand-out Donovan Mitchell, the “D.O.N. Issue #1.” Appropriately titled to embody Mitchell’s Determination Over Negativity, the shoe’s name also pulls inspiration from classic comic books displaying issue numbers on the front cover as a testament to Mitchell’s nickname, “Spida.” To celebrate the reveal of D.O.N. Issue #1 and disrupt the traditional sneaker unveil, adidas and Mitchell worked with his alma mater, Greenwich Country Day School in Connecticut, to select two aspiring sports writers and provide them with the opportunity to be the first to interview Mitchell about what this moment means for him and his family. Read the story >

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I want to help inspire kids so they feel like they can do anything. You don’t have to be the number one recruit, you don’t even have to be a basketball player. I just want this to send a positive message to make kids feel inspired that they can be what they want to be.
— Donovan Mitchell