INTRODUCING D.O.N. ISSUE #1
ADIDAS X MARVEL LAUNCH DONOVAN MITCHELL’S FIRST SIGNATURE SHOE
On June 26, adidas formally introduced Utah Jazz star Donovan Mitchell’s first signature sneaker, D.O.N. Issue #1. The new silhouette focuses on supporting his unmatched vertical leap and speed while paying tribute to Mitchell’s nickname through a collection of four Marvel Super Hero colorways, set to release July 1.
Just as many Super Heroes have to overcome their own adversity, Mitchell’s unconventional path to the NBA provides inspiration for those who face challenges in their own life. His journey, coupled with his positive outlook through hardship, led to the decision to name his signature line D.O.N. Issue #1, as a testament to Mitchell’s Determination Over Negativity. Read the story >
DONOVAN MITCHELL SELECTS ASPIRING SPORTS WRITERS FROM HIS HIGH SCHOOL TO EXCLUSIVELY REVEAL HIS FIRST ADIDAS SIGNATURE SHOE, THE D.O.N. ISSUE #1
On December 27, Adidas Basketball released a preview of the first signature shoe for NBA stand-out Donovan Mitchell, the “D.O.N. Issue #1.” Appropriately titled to embody Mitchell’s Determination Over Negativity, the shoe’s name also pulls inspiration from classic comic books displaying issue numbers on the front cover as a testament to Mitchell’s nickname, “Spida.” To celebrate the reveal of D.O.N. Issue #1 and disrupt the traditional sneaker unveil, adidas and Mitchell worked with his alma mater, Greenwich Country Day School in Connecticut, to select two aspiring sports writers and provide them with the opportunity to be the first to interview Mitchell about what this moment means for him and his family. Read the story >